一、軟件概述

互聯(lian)網的(de)(de)飛速(su)發展(zhan)及其在(zai)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)活動中的(de)(de)廣泛應(ying)用(yong)(yong)，使得電(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)理論(lun)(lun)研(yan)究和(he)(he)知識傳播(bo)往往滯后有電(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)實踐(jian)；一(yi)方面，新的(de)(de)電(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)模(mo)式(shi)和(he)(he)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)應(ying)用(yong)(yong)層出(chu)不窮，而(er)電(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)應(ying)用(yong)(yong)的(de)(de)理論(lun)(lun)提煉和(he)(he)升(sheng)華需要一(yi)個(ge)過程，制約(yue)著電(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)理論(lun)(lun)與(yu)實踐(jian)的(de)(de)有機結合(he)；另(ling)一(yi)方面，企(qi)業電(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)的(de)(de)應(ying)用(yong)(yong)對(dui)電(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)人才的(de)(de)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)應(ying)用(yong)(yong)能力(li)要求越來越高，而(er)目前電(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)專業人才培養模(mo)式(shi)和(he)(he)教學(xue)體系還不夠成熟，造成了電(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)人才培養與(yu)企(qi)業需求的(de)(de)脫節。因此(ci)，對(dui)廣大電(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)學(xue)習者(zhe)來講，在(zai)掌握一(yi)定的(de)(de)電(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)理論(lun)(lun)知識基礎(chu)上，通(tong)過對(dui)典型電(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)案例的(de)(de)分析(xi)和(he)(he)比較，可以達到舉(ju)一(yi)反三的(de)(de)效果，有效提高其在(zai)電(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)應(ying)用(yong)(yong)中的(de)(de)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)應(ying)用(yong)(yong)能力(li)。

二、軟件功能簡介

系統從案(an)例分析(xi)、評(ping)論管理方向入手，從電子商務案(an)例中進行充分學習。

系統案(an)例庫方向包括：

1、電子商務(wu)物流服務(wu)環境(jing)案例庫

2、電(dian)子商(shang)務認證支付(fu)環境(jing)案(an)例庫(ku)

3、電(dian)子商務金融服務環(huan)境案例庫

4、電(dian)子商務(wu)B2B模(mo)式案例(li)庫

5、電子商務B2C模式案例庫

6、電子商務C2C模式案(an)例庫

7、電子(zi)商務C2B模式案例庫

8、電子商務O2O模式(shi)案例(li)庫

9、電子商務SNS模(mo)式案例庫

10、電子商務云計算案(an)例庫

11、電子(zi)商務(wu)大數據(ju)模式案例庫

12、電子(zi)商務移(yi)動電子(zi)商務案例庫

13、電子商務物聯網應(ying)用案例庫

三、軟件特點及優勢

電(dian)(dian)(dian)(dian)子(zi)(zi)商務(wu)案例是指在(zai)電(dian)(dian)(dian)(dian)子(zi)(zi)商務(wu)應用(yong)中，某一種電(dian)(dian)(dian)(dian)子(zi)(zi)商務(wu)模(mo)式在(zai)一定領(ling)域內的(de)典型應用(yong)。電(dian)(dian)(dian)(dian)子(zi)(zi)商務(wu)案例分析(xi)(xi)則(ze)要通過對各種商務(wu)模(mo)式的(de)典型案例進行(xing)系統(tong)分析(xi)(xi)，系統(tong)的(de)把(ba)握各種具(ju)體的(de)電(dian)(dian)(dian)(dian)子(zi)(zi)商務(wu)模(mo)式內涵、特點及其(qi)商務(wu)應用(yong)情況(kuang)，以利于電(dian)(dian)(dian)(dian)子(zi)(zi)商務(wu)模(mo)式的(de)推廣和應用(yong)。

在(zai)進行(xing)電子商務案(an)例分(fen)析時，一(yi)(yi)般應該遵(zun)循(xun)一(yi)(yi)定的程序，按照(zhao)一(yi)(yi)定的模型進行(xing)系統分(fen)析，以科學把握案(an)例的精(jing)髓(sui)。

對案(an)例(li)(li)(li)基本(ben)情況(kuang)的(de)匯(hui)總是進行(xing)電子商(shang)務(wu)案(an)例(li)(li)(li)分(fen)析的(de)重要基礎工作，通(tong)過對案(an)例(li)(li)(li)基本(ben)情況(kuang)進行(xing)匯(hui)總，可以(yi)對所要分(fen)析的(de)案(an)例(li)(li)(li)有比(bi)較全面、系統(tong)的(de)了(le)解，以(yi)掌握案(an)例(li)(li)(li)的(de)背景資料(liao)，為進行(xing)案(an)例(li)(li)(li)電子商(shang)務(wu)模(mo)式(shi)的(de)深入分(fen)析奠定基礎，因為任何成功(gong)的(de)電子商(shang)務(wu)模(mo)式(shi)其實都有一(yi)定的(de)發展(zhan)背景。

系統(tong)收集電子(zi)商務案(an)例的(de)(de)基(ji)本情(qing)況(kuang)，首先要(yao)瀏覽(lan)公(gong)(gong)(gong)(gong)(gong)司(si)網(wang)站(zhan)(zhan)(zhan)，一方面，多(duo)網(wang)站(zhan)(zhan)(zhan)的(de)(de)功能結構和所(suo)提供的(de)(de)產品和服務有總(zong)體(ti)(ti)的(de)(de)了解，另一方面，要(yao)閱讀(du)網(wang)站(zhan)(zhan)(zhan)公(gong)(gong)(gong)(gong)(gong)布的(de)(de)公(gong)(gong)(gong)(gong)(gong)司(si)發(fa)(fa)展(zhan)(zhan)歷程(cheng)或(huo)大事(shi)記。以了解公(gong)(gong)(gong)(gong)(gong)司(si)的(de)(de)發(fa)(fa)展(zhan)(zhan)背景；其次，對公(gong)(gong)(gong)(gong)(gong)司(si)發(fa)(fa)展(zhan)(zhan)歷程(cheng)或(huo)大事(shi)記所(suo)記載的(de)(de)公(gong)(gong)(gong)(gong)(gong)司(si)發(fa)(fa)展(zhan)(zhan)過(guo)(guo)程(cheng)的(de)(de)重(zhong)要(yao)階段或(huo)重(zhong)要(yao)事(shi)件(jian)(jian)，通過(guo)(guo)互聯(lian)網(wang)或(huo)其他媒體(ti)(ti)的(de)(de)文獻進(jin)(jin)行追溯性(xing)調(diao)查，進(jin)(jin)一步深(shen)入了解公(gong)(gong)(gong)(gong)(gong)司(si)發(fa)(fa)展(zhan)(zhan)背景和其電子(zi)商務模式(shi)的(de)(de)形成過(guo)(guo)程(cheng)；再次，通過(guo)(guo)公(gong)(gong)(gong)(gong)(gong)司(si)網(wang)站(zhan)(zhan)(zhan)中的(de)(de)自我介紹等(deng)宣傳(chuan)材(cai)料，互聯(lian)網(wang)等(deng)媒體(ti)(ti)中的(de)(de)專(zhuan)家分析和點(dian)評、用(yong)戶評價(jia)和討論等(deng)信息，進(jin)(jin)一步了解公(gong)(gong)(gong)(gong)(gong)司(si)電子(zi)商務模式(shi)的(de)(de)內涵和本質；最(zui)后，如果具備條件(jian)(jian)，要(yao)對分析的(de)(de)案(an)例進(jin)(jin)行公(gong)(gong)(gong)(gong)(gong)司(si)實地調(diao)研，進(jin)(jin)一步把(ba)握公(gong)(gong)(gong)(gong)(gong)司(si)的(de)(de)基(ji)本情(qing)況(kuang)和商務模式(shi)特(te)征。

系(xi)統對電子(zi)商務案(an)例基本情況的(de)(de)匯(hui)總，一般應(ying)包括案(an)例所(suo)涉及公司或項目的(de)(de)成立時(shi)間，發(fa)展(zhan)的(de)(de)背景、創建者(zhe)和(he)投(tou)資(zi)主體、投(tou)資(zi)額、發(fa)展(zhan)歷程和(he)重(zhong)要(yao)事件、業(ye)務范圍(wei)、產品或服務、行業(ye)地位和(he)獲得(de)的(de)(de)榮譽等基本內容。